The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". This cookie is set by GDPR Cookie Consent plugin. These cookies ensure basic functionalities and security features of the website, anonymously. Are there any blokes out there who have overcome baking prejudices after watching TV? Anyone who's seen a male partner transformed – for better or worse – into a domestic god? Are you actually baking more, or just content to watch the experts slug it out on telly? And is GBBO really "the show that has fuelled the debate about which of the sexes is better in the kitchen"? Drop your rolling pin and let us know.Necessary cookies are absolutely essential for the website to function properly. On the other hand, I've been baking bread for years, so it's never occurred to me that men need to get a licence to knead from someone on the small screen, so maybe I'm wrong. I wonder if the Daily Mail's real subtext here is a fear that British men are becoming "feminised" and traditional gender roles blurred. Desperate for an angle, newspapers conjure up a imaginary past where women baked cakes and men washed the car. In short, the male-female baking divide is a manufactured one.
They got hooked because they liked cooking. But they didn't get hooked because they were men. Just as men had concluded it was OK to cook after seeing Jamie do it, they accepted baking when Paul Hollywood and the Brothers showed them how.
When GBBO set up shop, followed by the Baker Brothers, we were ready to get hooked on dough.
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With the notable exception, however, of Nigella Lawson's How to be a Domestic Goddess (2000), high-media-profile cooks and chefs didn't specialise in baking. Interest in cooking (or at least in watching people cook on TV) began to swell measurably 15 or 20 years ago, and the cult of the cooking celebrity exploded in the late 1990s. I think the phenomenon of the New Baking Man has a much simpler explanation: we're simply seeing a kind of catch-up. And Paul Hollywood's first book appeared in 2004. Many of the most prominent baking-specialist cookery writers are men: the Guardian's own Dan Lepard, Richard Bertinet, Andrew Whitley. Some years ago a prominent London restaurant made a big publicity splash about its appointment of a woman head pastry chef because it was a great rarity at the time. They baked cakes, tarts and everything else in restaurant kitchens, where the head pastry chef was always, but always, male.
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They baked bread in professional bakeries, where the hot and heavy physical labour was long considered too strenuous for women. The problem with it is that it's a load of flour-dusted cobblers. Baking is officially an OK thing for masculine men to do it is no longer the sole preserve of women. The market for home baking has grown by over 18% in the last year, according to trade magazine The Grocer, and they think that men form a large part of the new market. She says of her efforts: "We believe that there is nothing sexier than a man in the kitchen, particularly if he has a packed pantry." The Huffington Post reports that MCC, the brainchild of the delightfully named Babe Scott, will feature "mouth-watering cupcakes brought to you by the world's sexiest bakers." Scott "is said to be rounding up the country's hottest bakers" to pose wearing very little apart from a chef's hat. The connection is taken to truly distinguished heights by a book planned for publication in the USA called Man Candy and Cupcakes.
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